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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

Twitter 228
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

B2B 155
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Through social listening.

Sentiment 142
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Team 160
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Pro: Sprout Social offers an all-in-one social inbox to track Facebook, Twitter, Instagram, and LinkedIn in one place.

Tools 84
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21 best social media analytics tools

Unmetric

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts.

Analytics 125
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry. Another bonus?

Forums 62