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How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective. We are here to drive revenue.

ROI 174
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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

One idea is to run a limited prize draw to encourage users to buy an event ticket with the chance to win some swag. Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. Rosemary McKee is an Account Manager at Rocket Badge , the UK’s leading badge manufacturer.

Eventful 145
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6 Practical Examples of Great Use of Trust Signals

Oktopost

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. A classic example of a trust signal is the “Norton Secured” badge that’s often placed on payment pages.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. They Buy Much Faster. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Sales: The ability to persuade others to buy a product or service. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

The answer lies not in the specific products Rust-Oleum sells but in the reasons consumers buy those products: to support their DIY arts-and-crafts projects. Users are encouraged to be respectful and buy into the motto: “No idea is born perfect.”. Creator’s Studio is very much a supportive environment. Why We Love It.

Examples 227
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Which approach best suits you?

Marketing 265