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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Instagram 101
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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. In this 20 minute podcast you will learn: . What is a buyer persona. What is audience marketing.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Source free photos & crop them to social network dimensions. You can also build your own and store them for future use to keep your social look consistent and compelling. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing.

HootSuite 140
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How to Get the Most Out of Virtual Events You Attend

agora pulse

Wondering whether to attend another virtual event? Make sure to follow these tips to really benefit from online conferences and events. “Business as usual” has been replaced with Zoom calls, Skype meetings, WhatsApp chats, and a whole bunch of virtual events. Networking cocktail party or coffee morning.

Eventful 153
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How to Promote Yourself Using Social Media for HCRCA | Bare Feet Blog

Bare Feet Studios

It’s not just your name and your avatar! Online Networking You’re invited! at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? What a wonderful conference! Your time. Actions speak louder than words. It was great, yah?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. That would be a fun discussion, right?