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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. In this 20 minute podcast you will learn: . What is a buyer persona. What is audience marketing.

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When Does Social Media Really Work?

Direct Marketing Observations

Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. That’s the money shot.

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Six Links Worthy Of Your Attention #402

Twist Image

Spoiler alert: Avatar is huge." It's doubtful that a young college dropout who built a social network so that he (and some friends) could meet a mate (or two), would wind up being such a powerful force in the world today. social network. strata conference. social network. strata conference.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Source free photos & crop them to social network dimensions. You can also build your own and store them for future use to keep your social look consistent and compelling. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing.

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First Steps Toward Becoming a 21st Century Educator | always learning

Buzz Marketing for Technology

Here are a few tips and tricks to get started developing your own personal learning network: Join a Social Network. ve all heard of MySpace and Facebook , and while those are great ways to connect with friends and colleagues, an even better place to start is a social network with a focus, like Ning. Why Go Global?

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Influencers- Friend or Stranger?

Laurel Papworth

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends.