authenticity-at-the-core-of-smarter-social-networking 
Waxing UnLyrical
FEBRUARY 26, 2011
Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#. The real challenge. I probably am, too.&#.
Sprout Social
FEBRUARY 29, 2024
It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. What is AI?
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Pam Moore
JUNE 9, 2019
Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Be authentically you.
Pam Moore
MARCH 8, 2018
It’s everything from your privacy policy, social media policy to the amount of spam email you send. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial.
Pam Moore
JUNE 21, 2019
Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist. Without content and humans, social media and digital marketing wouldn't exist.
Pam Moore
APRIL 29, 2019
It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. Hopefully you do too!?
Pam Moore
DECEMBER 15, 2018
Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. If you can connect with your audience in an authentic, human way leveraging content to deepen relationships, vs only sell, your results will exponentially increase. They will not win in 2019, period.
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