Social Media Strategery
JANUARY 20, 2014
For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.
Social Media Strategery
OCTOBER 27, 2009
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 Be active within the social media and Gov 2.0
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Strategery
DECEMBER 22, 2008
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I love thinking about the potential that social media has in fundamentally changing the way our government operates. I also love telling my clients that they’re not ready for social media.
Social Media Strategery
FEBRUARY 1, 2009
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I’ve already talked about how to justify social media to the big-wigs. Social media isn’t about the tools – it’s about what the tools enable. Social media cannot exist in a vacuum.
Social Media Strategery
APRIL 30, 2011
In the fall I wrote a guest post entitled, “ But I Don’t WANNA Change ” about using change management techniques to encourage the adoption of social media within organizations. One thing I have learned, however, is that even though social media is sweeping the world, that doesn’t mean your internal platform will engage your employees.
Social Media Strategery
MARCH 1, 2018
For a PR guy like myself, this trend is disheartening for a number of reasons, not the least of which is it minimizes the work I do earning an authentic interest in my clients’ stories. In an era of “fake news,” Russian social media bots, and Bell Pottinger , this is a very dangerous development.
Social Media Strategery
AUGUST 31, 2019
We underestimate the power of authenticity, flaws and all. Psychologically speaking, it’s our own insecurities that prevent us from using some of our greatest assets in building and maintaining relationships. That’s why flaws were the basis for PRSA Pittsburgh’s annual PR Summit – “Failing Forward.”
Expert insights. Personalized for you.
104 
Let's personalize your content