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Twitter Social Listening Guide 101

Keyhole.co

Brand reputation management As a brand, you can’t make everyone happy. However, keeping track of positive and negative comments around your business is essential to mitigate potential reputation crises. Such direct engagement with the customers gives your business a transparent and authentic brand image.

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The Blogosphere is Thriving

Mindjumpers

Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. Most bloggers from time to time write about brands and products whose reputation they approve of and can identify with. Girl power.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

As long as you’re being authentic, honest and open people will forgive the little missteps that are bound to happen. It’s an easy list to follow and I’m sure it will get stuck on more than one bulletin board on a cubicle wall. The most important thing though is to just do something. Get your face and name out there.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

. “With the advent of social media, we have the capacity to re-connect those who give directly to those to whom they’re giving in some way — to restore that sacred, authentic transaction of one human helping another human and the joy, gratitude and sense of connectedness it engenders.&#

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Once it is authentically your truth, people will respond. It is your intention that people respond to and base their choice on whether to suggest the piece or not. As Seth Godin says, “you can’t out Amazon, Amazon&#. Another great post.

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Social Media Marketing Taps The Spirit of Entrepreneurship

Diva Marketing Blog

LinkedIn - LinkedIn has a reputation of a pure business networking and is an ideal first step into social media networking. Microblogging/ Twitter - No time for a Big strategy? Social pundits call this listening to the conversation. Micro blogging, a la Twitter, is the place to explore. And if that were not enough.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

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