Remove Authentication Remove Curation Remove Fashion Remove Products
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Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign

Ignite Social Media

We partnered with experiential agency Activate to curate custom gift boxes containing 12 distinct branded items, each corresponding to our themed days. Creative Storytelling and Brand Alignment Building upon the popularity of previous years’ themed days, we evolved our approach to content creation for this program.

Campaign 159
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How to Grow a Brand to Nearly 60k TikTok Followers

Buffer Social

Eschewing the traditional social media playbook of curated and polished content, Fashivly has adopted an agile, in-the-moment approach to creating content, prioritizing authenticity and spontaneity. Authenticity and spontaneity. The personal styling brand has grown to nearly 60k+ followers on TikTok. Their secret sauce?

Brands 86
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How To Start A Newsletter

Buffer Social

” For example, “This is a newsletter about sustainable fashion. Unlike other sustainable fashion newsletters, only we focus exclusively on affordable, eco-friendly options for students.” The Rhubarb Society uses vintage images and a muted beige background to match the lifestyle and fashion content they publish.

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Their audience research confirmed: They wanted curated content.

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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

Maybe it’s because they’re lived experience means they know a good product when they see it. Maybe it’s because seeing an older person use a product makes it feel more accessible because of our intrinsic bias. They break from the curation cycle. That lends itself to a level of authenticity that consumers crave.

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8 Ways to Maximize Your Content Marketing’s Engagement Potential

Social Media Strategies Summit

On the one hand, it presents prospects with viable product options that solve their pain points, encouraging them to move from the awareness to the decision stage of the buyer’s journey within a single web session. For example, you could do what RayBan does on its product pages. Create Curated Lists. Source: zomasleep.com.

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Improve Events: Post Event Follow Up Feedback

The Realtime Report

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. The insights they gathered informed their entire content and product strategy for the following year. Don’t let it go!”