Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. (For Dare I say the “digital glue?&#

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JUNE 24, 2010

But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. The same is true in social media. Authenticity and customer testimonials build loyalty and advocacy.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. In December, that meant $175 million in revenue to developers.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. This is a very helpful post — I am passing along to my leadership team. Sandi McCann Jay — this is great.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 12, 2012

To me that was what struck a chord is that social makes everything more transparent, both the good and the bad. The goal of a community manager might be just to manufacture enough good to cover up the inevitable bad that pops up. Jay : Good becomes the social version of playing the Google search results game. I have a dog.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 21, 2010

For practicality, it would seem that if something shouldn't be shared, place an authentication mechanism prevent access to unauthorized users, watermark images and don't provide the easy means to easily share content (like a FB share button, for instance) and keep an IP attorney on retainer.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MAY 11, 2010

It’s just more authentic and believable that way. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Your LInkedin page.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Build relationships through your programs, not revenue — which will come as the relationship grows.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Our goal is not to increase sales; we want to create an authentic connection with knitters and crocheters.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 26, 2010

After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 15, 2010

It was before the birth of social media and was heavy print, tv and billboards. It had the residents buzzing, created a “have to live there&# by those outside the community. Taking that into social media would have only increased and expanded upon this. I really don’t think you can “build community&#.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ).

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. And the online influencers recognized that for what it was: transparent and authentic. Enough said.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

JUNE 30, 2010

What I find fascinating is that with so many social media marketing techniques, applications and opportunities, I feel we are rapidly losing focus on what authentic connection looks like. Julie Good points Jay… love your blog.

Social Media 129

Social Media Strategy Automotive SEO 129

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 202

Social Media Tools Strategy Tips 202

Convince & Convert

JUNE 23, 2010

In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might. Success with the crowd lies in authenticity. link] Sarah Blue @clintonbon Oh, you're welcome!

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 20, 2010

Everything is past due and everything is a top priority, taking time to build communities is counter to our corporate style. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media.

Social Media 160

Social Media Strategy Affiliate marketing Company 160