article thumbnail

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Diva Marketing/Toby : What was success for the campaign and how was it measured?

article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Diva Marketing/Toby : What was success for the campaign and how was it measured?

article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Talk about an ad that’s chock full of truth and authenticity. I’m trying to understand how such a great campaign could have a foundation that is so unstable. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. link] Jan_B @jaybaer is on a roll this week!

article thumbnail

20 Bloggers to Watch in 2012

ProBlogger

Molly Maher is the founder of Stratejoy , a positive corner of the Internet that provides thousands of women the tools, strategies, and camaraderie to lead authentically joyful lives. At the time of writing, they have reached double their target for their kickstarter campaign and still have a week to go. Molly Maher.

Blogger 53
article thumbnail

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Be authentic. Know the niche of the blog. Know who is your target audience. Want to add value and always help target audience. Be or become the expert of the niche. Let Your Personality Out. Be honest. Use first person â??Iâ?? throughout the blog instead of 3rd person tone. Post a picture of himself/herself in the bio.

Blogger 100
article thumbnail

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

To do this you need to write compelling content, be an authentic representation of your niche and interact with your community as much as possible. Forums Message boards are really the first internet form of social media, after IRC. Make everything you do about the reader, and you can’t go far wrong.