Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. And yet, social advocacy examples continue to be the exception.

Authentication 94

Authentication Examples Class Team 94

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience.

Education 113

Education Social Media Strategy Collaboration 113

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 179

Strategy Marketing Banking Influencer 179

Pam Moore

AUGUST 28, 2024

The secret sauce is cultivating a robust brand culture that touches every aspect of your social media and digital marketing strategy. It’s an authentic expression of your brand's soul, living and breathing in every interaction. This alignment is key to executing a successful social media and digital marketing strategy.

Brands 78

Brands Authentication Team Training 78

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 125

Strategy Brands Content UGC 125

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

SEPTEMBER 23, 2022

The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. This rapidly growing demographic should be a crucial part of your inclusive marketing strategy. Different communities have different relationships with your product.

Strategy 112

Strategy Marketing Authentication Communities 112

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sherrilynne Starkie

APRIL 26, 2021

It gives brands authenticity, familiarity and builds trust. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Engage With Your Community .

Brands 273

Brands Hashtag UGC Aggregator 273

Convince & Convert

JULY 14, 2021

But how to create an effective Instagram marketing strategy? Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Great tools can make all the difference to your Instagram strategy. users back in 2020.

Instagram 216

Instagram Strategy Marketing Upcoming 216

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. So how can a small business create an achievable marketing strategy that gets results?

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. These initial touch points will ensure the content they create integrates seamlessly into your brand strategy and has longevity. Sometimes brands partner with creators for specific campaigns or launches. Look within your community.

Campaign 106

Campaign Content How To Influencer 106

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Don’t be shy. Cross-promotion is key.

Retail 87

Retail Social Media How To UGC 87

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns.

Influencer 306

Influencer Brands Policies Privacy 306

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

Trends 147

Trends Strategy Marketing Authentication 147

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Pam Moore

SEPTEMBER 11, 2024

Over the past week at the Funnel Hacking Live 2024 virtual event, Russell Brunson and his team demonstrated once again that his secret sauce isn’t just ClickFunnels’ innovative features—it’s his deep connection with his community. Even in a digital setting, Russell managed to create a community that felt close, vibrant, and full of energy.

Team 78

Team Authentication Eventful Features 78

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Strategy 130

Strategy Sentiment Marketing Analysis 130

Oktopost

SEPTEMBER 19, 2024

With social media ad campaigns boasting an average ROI of 95% , the temptation to invest in paid strategies is understandable. But you can’t underestimate the power of organic efforts in creating genuine connections and building a loyal community around your brand. Source What is organic social media? What is paid social media?

Organization 62

Organization Resources Social Media B2B 62

Sherrilynne Starkie

APRIL 26, 2021

It gives brands authenticity, familiarity and builds trust. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Engage With Your Community .

Brands 195

Brands Hashtag UGC Aggregator 195

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Launching an employee advocacy campaign can be tricky. Source What are the Benefits of UGC for B2B Marketing?

UGC 78

UGC B2B How To Authentication 78

Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic.

Campaign 77

Campaign UGC Marketing Authentication 77

Ignite Social Media

SEPTEMBER 16, 2024

So, how are they sharing their time between platforms, and how can we use this to enhance our social strategies ? If your target audience aligns with TikTok’s demographic, prioritize creating authentic, trend-driven content that resonates with the platform’s rapid-fire nature. minutes respectively.

Social Media 94

Social Media Engagement Reddit Marketing 94

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The most critical strategy or component of any business is its employees. What is the purpose of Black History Month?

Social Media 113

Social Media Authentication Communities Campaign 113

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Buffer Social

OCTOBER 29, 2021

It seems like every other week there are updates to the algorithm, new strategies for driving growth, and added features to utilize. While these insights and tools can be powerful ways to drive growth to your business, they can also bring overwhelm to your social media strategy. This showed me that my account had a real impact.

Small Business 100

Small Business Campaign Instagram UGC 100

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement.

Communities 234

Communities Brands Authentication Cost 234

Social Media Strategies Summit

FEBRUARY 4, 2021

However, you also need to have the right marketing strategy. Your business can benefit from a Linkedin marketing strategy. Here are the steps for creating your Linkedin strategy. The first step in the campaign is to create a LinkedIn page. The LinkedIn strategies for B2B brands. So let’s start from the beginning.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

Social Media 102

Social Media Strategy Team Review 102

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

Influencer 108

Influencer Marketing Collaboration ROI 108

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Let’s take a closer look at Stanley’s social media strategy. The main features of Stanley’s marketing strategy Stanley has historically made outdoor, adventure, work, and camping items, particularly its vacuum flasks.

Influencer 59

Influencer Social Media Strategy Marketing 59

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 178

Examples Brands Avatar Authentication 178

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy.

Social Media 52

Social Media Engagement Strategy Meme 52

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 94

Strategy Marketing Banking Influencer 94

Keyhole.co

MARCH 28, 2023

Influencers help grow your eCommerce business as they have built a community that trusts them. A recommendation from their end acts as social proof for this community and moves them ahead in the marketing funnel. Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store.

Influencer 52

Influencer Strategy Marketing Collaboration 52