Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 104

Engagement Tips Loyalty Metrics 104

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Lesson for you?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. It includes an analysis of context, sentiment, and the overall customer experience.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. This helps to improve customer satisfaction and loyalty. Tip: If you notice a lock symbol next to that, you must authenticate your profile on Keyhole. From the left navigation panel, select Sentiment.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. What they say or post about you can improve brand awareness and influence buying decisions.

Brands 127

Brands ROI UGC Authentication 127

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Instead of feeling salesy, content feels more authentic and organic. If, for example, you want your customers to buy an.ai One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly enompasses the process of buying and selling goods online. Traditional brand loyalties are wavering as people buy more online. What is social commerce? 4 key benefits of social commerce.

Retail 138

Retail Instagram Buy Social Media 138

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Naturally, positive comments are a win.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 128

Review Brands How To Analysis 128

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates.

Brands 52

Brands UGC How To Apparel 52

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Pixlee

NOVEMBER 10, 2016

Examples of social commerce platforms and social commerce sites include Facebook business retail store pages where users can browse and shop without leaving the platform, or buy buttons on Twitter and Pinterest. More Authentic Engagement and Traffic. Customer Loyalty and Retention.

ROI 40

ROI Loyalty Metrics Engineering 40

Convince & Convert

FEBRUARY 14, 2024

It’s true: customers are more likely to buy from brands who can make them laugh. Be authentic in your approach. Beyond seasonal marketing, the key to building an effective strategy lies in a year-round commitment to audience understanding, humor, acknowledgment, authenticity, and responsive communication. Make them laugh.

Strategy 125

Strategy Brands Marketing Airlines 125

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. Track your social sentiment Okay, so you know people are talking about you.

Reputation 107

Reputation Strategy Brands HootSuite 107

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 97

Authentication Brands How To Team 97

Sprout Social

DECEMBER 19, 2023

Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs. It may sound counterintuitive, but emerging technologies can reallocate care teams’ time and help them meet consumers’ demands for authenticity and human connection.

How To 108

How To Survey Social Media Management Training 108

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. You can authenticate your account on Keyhole, get a pulse of audience sentiments, and see which social media platforms will work the best for your brand. Oliver believes, “Customers are afraid to buy.

Social Media 59

Social Media Strategy UGC Influencer 59

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Your company needs to be part of that conversation. Be where your customers are.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Oktopost

JUNE 9, 2020

Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. Gain Leadership and Employee Buy-In. The success of your program will depend largely on employee buy-in.

B2B 145

B2B Survey ROI Metrics 145

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. That’s where social media listening comes in.

HootSuite 110

HootSuite Brands Price Collaboration 110

Convince & Convert

NOVEMBER 20, 2013

In the years since Benioff wrote his manifesto, enterprises have become obsessed with connecting with customers via Facebook, Twitter or other social media, as they then monitor sentiment and measure effectiveness. And if that doesn’t translate into customer trust and loyalty, nothing will. And I went along with it.

Social Media 152

Social Media Sentiment Nielsen Reputation 152

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. but otherwise I always check reviews before buying.

Strategy 111

Strategy How To Marketing Review 111

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These messages can be humorous, sweet or sentimental.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These messages can be humorous, sweet or sentimental.

Social Media 135

Social Media Small Business How To Campaign 135

Techipedia: Tamar Weinberg

JULY 8, 2008

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. The result of their work is that it helps the business grow by genuinely and authentically helping customers. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Rebekah Radice

DECEMBER 5, 2016

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Now work to improve your interactions and the buying experience. Benefits include: More authentic interaction with your audience. Live Streaming Video.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Now work to improve your interactions and the buying experience. Benefits include: More authentic interaction with your audience. Live Streaming Video.

Trends 60

Trends Social Media Strategy CSR 60