Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately. The short answer? Not so many.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? Do they want to follow and interact with specific media sites? They also made 29 comments; that’s a very low number but most of the other sites have not made any.

Digg 134

Digg Sites News Activities 134

Adam Sherk

AUGUST 24, 2010

by Adam Sherk on August 24, 2010 As first covered by Malcolm Coles and later confirmed by Google , for search queries that include a specific domain Google is now showing a larger number of results from that site on page one. But do the expanded results apply to the embedded news and video listings in the SERPs?

News 113

News List Google Embedding 113

Adam Sherk

MAY 22, 2009

In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! Using the exact article title in the anchor text of links doesn’t always happen either.

News 100

News Google Syndication Press Release 100

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 31, 2009

SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses and phone numbers, review scores, pricing, etc. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

DECEMBER 1, 2009

by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article. The tag is used to identify sites that require a subscription or registration.

News 104

News Publishing Google Press Release 104

Adam Sherk

APRIL 8, 2010

To me the real question is: when one site aggregates another’s content, how much attribution is enough? To see what type of attribution Newser is providing, I picked a random article from the sources grid on their home page today: Oprah Ditches Daytime for New Evening Show. It’s always there.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. That’s critical for giving the site stand-alone value as opposed to just being a feeder site to Newsweek.com.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. With content in the NYT Article Archive dating back to 1851, there is a world of fascinating stories that could be shared. I’d love to see a partnership between The New York Times and Foursquare.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Adam Sherk

SEPTEMBER 3, 2009

Article Ranking Factors within a Story Cluster While there are a wide range of ranking factors these four were highlighted: Fresh and New – Priority is given to articles that are recent, substantial, original and focused on the topic. a lot of subsequent articles linking to a particular source or referencing it within editorial text).

News 158

News Google Tips Press Release 158

Adam Sherk

APRIL 30, 2009

Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ? xid=rss (or ?xid=topstories

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

DECEMBER 22, 2009

But while you’re going through this year’s top trends, don’t forget to apply the same practice to your own sites. Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? What sections, special features, individual articles, etc.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 27, 2009

CNN.com is soliciting user feedback by including a prominent survey link at the top of the page: It will be interesting to see how NewsPulse changes user behavior on the site over time. It has the potential to increase the number of stories read per visit, resulting in more page views and time on site.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Q: Is all content from the sites being automatically submitted or just select stories? Lauren: As of now, the content from the sites is automatically submitted using a feed from our front page.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

NOVEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at News Media Twitter Lists: Not Much Traction by Adam Sherk on November 3, 2009 With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. Thanks for the kind words on the FC article!

News 136

News List Twitter Sites 136

Adam Sherk

JANUARY 26, 2010

According to Digg’s search tool 1,549 Colts articles have been submitted, with only eight being promoted to the front page and three receiving more than 500 diggs. That compares with 1,645 articles submitted, 11 promoted and two with 500+ diggs for the Saints. Please correct me if I’m wrong).

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

JULY 30, 2009

Great Example of a Multimedia News Article from ESPN.com Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool { 3 comments… read them below or add one } Jamie Favreau July 31, 2009 at 1:29 am They sound too formal. Great article! What Horrible Things Did Time Magazine Do in 1964?

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

JULY 13, 2010

The client is thrilled, you’ve won the praise and envy of your colleagues, all is well…except that online the article is behind a paywall so hardly anyone will ever see it. There is a lot of discussion these days about paywalls, metered models, paytags for individual articles and the like.

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

APRIL 5, 2010

Related posts: The Most Popular NFL Teams on Twitter and Facebook The Most Popular NFL Teams on Twitter and Facebook: 2010 Season The Most Popular NBA Teams on Twitter and Facebook NBA Playoff Teams Ranked by Facebook Page Engagement Facebook Pages: Which News Sites Get the Most Engagement? { I know I do. Big miss by SBJ, in my opinion.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Watch the Video on the New Newsweek.com&# , which links to the video on the Newsweek site. But Does it Violate Facebook Guidelines?

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Watch the Video on the New Newsweek.com&# , which links to the video on the Newsweek site. But Does it Violate Facebook Guidelines?

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 11, 2009

Tip #27: You do your job, I’ll do mine Will we take a submitted article? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Tip #25: Black list Yes, I really do have a list of PR people I won’t talk to.

Tips 102

Tips Publishing Press Release Syndication 102

Buzz Marketing for Technology

JUNE 27, 2008

I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. QR Code for my Mobile Site. Content on this site is licensed under a Creative Commons Attribution 3.0 Congratulations! June 24, 2008 11:24 AM. Oskar Casquero.

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Adam Sherk

DECEMBER 16, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? In the Q&A in Google’s announcement, one question in particular caught my eye: Q: I’m offering my content / product descriptions for syndication.

Syndication 103

Syndication Publishing URL Yahoo 103

The Way of the Web

DECEMBER 1, 2009

This is where you’re more likely to find great writing and insight in terms of longer, more thoughtful articles by people who can wax lyrically about their subject. At the moment the 'blog' sections of the Guardian, Telegraph etc… don't have that much prominence on the sites but this could soon change.

Publishing 29

Publishing Yahoo Compete Syndication 29

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

MAY 1, 2009

by Adam Sherk on May 1, 2009 I’ve been surprised by how many people choose to follow the main Twitter account of major news sites. Just out of curiosity I thought I’d check how many users some of these news sites are following back from their main accounts. Fox News Not so Much. What Horrible Things Did Time Magazine Do in 1964?

News 100

News Press Release Syndication Blogroll 100

Adam Sherk

MAY 1, 2009

by Adam Sherk on May 1, 2009 I’ve been surprised by how many people choose to follow the main Twitter account of major news sites. Just out of curiosity I thought I’d check how many users some of these news sites are following back from their main accounts. Fox News Not so Much. What Horrible Things Did Time Magazine Do in 1964?

News 100

News Press Release Syndication Blogroll 100

Adam Sherk

FEBRUARY 4, 2010

One journalist has a large following and active presence on several social media sites. Who would readers rather interact with about a particular story – someone from marketing or the reporter who wrote the article? The other does not. Who offers more value to their organization? Take content promotion. There’s usually a win-win.

Social Media 146

Social Media Press Release SEO News 146