Adam Sherk
JULY 9, 2009
In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.
Adam Sherk
JUNE 30, 2009
However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.
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Adam Sherk
AUGUST 20, 2009
Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.
Adam Sherk
AUGUST 14, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.
Adam Sherk
JULY 28, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Article Highlights: Good for Users, Good for Search Engines by Adam Sherk on July 28, 2009 Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him.
Adam Sherk
MAY 22, 2009
In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! In addition, don’t hyperlink the headline on the article page – after all, your reader is already there! Using the exact article title in the anchor text of links doesn’t always happen either.
Adam Sherk
OCTOBER 8, 2009
An article can be linked from as many sections and locations on the site as desired, but it should only exist on one unique, permanent URL. Syndication. Syndicating content is a common practice and an important revenue stream for publishers. The canonical URL tag is a good way to mitigate this issue.
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