Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

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Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. If you’re ready to turn your social media efforts into sales opportunities, read on to discover seven of our top tips. Enter: Lead-Generation Marketing. Their dreams. Their problems.

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Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game.

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Keyhole.co

APRIL 25, 2023

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. Do you want your social media campaigns to make a splash in style? TikTok marketing is a great way to promote your brand and work with popular influencers.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Hootsuite

MAY 25, 2021

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. Who makes social media holidays up? Some days are the byproducts of marketing campaigns. Some are strictly social media holidays, while many are holidays off social media, too.

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Socialized

JANUARY 19, 2021

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Why Photos Play an Important Role when Posted over Social Media?

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Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull.

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Unmetric

OCTOBER 13, 2019

But the itch remains, more so than ever, to get their hands on the latest brand apparel. Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Or wait, is social media Victoria’s Secret? Overall social media strategy.

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Ignite Social Media

APRIL 13, 2017

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed.

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Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Social media optimization (SMO) is an entirely different ballgame. Social media optimization (SMO) is an entirely different ballgame.

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Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. It’s not just a buzzword; it’s the heart and soul of your digital marketing strategy. It’s not just about having a large audience; it’s about how well they engage with your emails and social media posts.

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Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

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Ignite Social Media

OCTOBER 27, 2017

Using social media can be scary for many reasons; there are horrible trolls to deal with, NSFW pictures, and scarring moments such as trying to take a picture to share and your front-facing camera opening unexpectedly. Everything on social media lives forever. American Apparel- Fourth of July Disaster.

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Later

APRIL 30, 2021

Working in social media is an amazing way to channel your creativity and connect with different communities. . But managing multiple social media accounts, and all the responsibilities that come with it, can impact your mental health. 5 Mental Health Tips From Social Media Managers. Sign up today, for free!

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Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust.

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Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

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The Realtime Report

MARCH 25, 2014

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Apparel, Athletic Shoes (combined) 81.

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The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

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Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

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Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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Social Media UGC Reddit YouTube 98

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

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Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. They close their stores and send their employees home.

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Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about. And the proof that consumers trust the brand is on social. A lot learn from her.

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Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. More than half of all brand discovery ( 52% ) is happening in public social feeds.

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Keyhole.co

DECEMBER 29, 2022

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. Do you want your social media campaigns make a splash in style? DKNY State of Mind Campaign : A fashion social media campaign with all the works.

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Fashion Campaign Social Media Hashtag 52

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Convenience in Social Shopping. Beyond Social: The Deeper Value of Shoppable Video Content. With over 2.6

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Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing. The world of advertising has changed in recent years.

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Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. See how Pinterest stats measure up against other social media networks and beyond.

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Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? Niche social networks aren’t great, except when they align closely with your product offering.

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Buzzlogix

AUGUST 15, 2017

All Your Social Channels, In One Place. Buzzlogix is the go-to social media management tool for busy social media managers and specialists. Did you know that you can now take Buzzlogix Social Media Monitoring & Management Tool with you and access it anytime and anywhere on iOs and Android ?

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Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

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Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Many marketers make the mistake of jumping straight to the content creation process. Why Use Instagram for Your Small Business? billion users in 2021.

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Buffer Social

JANUARY 17, 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape 1 Chief Marketing Technologist Blog , 2017.

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