80% of consumers agree brand awareness makes them more likely to buy on social
Sprout Social
NOVEMBER 29, 2021
Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. did TikTok really make me buy it?). Brand awareness is the key to unlocking more purchases on social. Social commerce , on the other hand, is the next frontier.
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