Oktopost

NOVEMBER 7, 2024

Named one of the⁠ 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales⁠, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and challenges executives to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary How has the shift in buyer behavior influenced you

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Engagement B2B Apple Team 136

The Social Media Hat

NOVEMBER 9, 2024

Episode 42 of the AI in Marketing: Unpacked podcast, with Sarah Lloyd Favaro The post Responsible AI Marketing: Where Innovation Meets Integrity appeared first on The Social Media Hat.

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Meeting Marketing Social Media 86

Social Media Strategies Summit

NOVEMBER 4, 2024

Ever feel like social media used to be somehow better ? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies.

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Social Media Marketing Fashion Campaign 150

Waxing UnLyrical

NOVEMBER 3, 2024

BB, AB (Before Blogging, After Blogging) I remember when, back in the days we were feverish bloggers, sticking to a blogging schedule and calendar was more important than God, your first-born, voting… ok, maybe not voting. But consistency and regularity meant the world to us, leading to many a sleepless night. That has clearly not been the case with me for a while 😉 Since I am back on the blog, I figured I’d give you a year’s worth of updates at one go. 1.

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Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

The Social Media Hat

NOVEMBER 7, 2024

Episode 41 of the AI in Marketing: Unpacked podcast, an AI Makeover with Matthew Spiller The post AI Makeover: How AI Took a Creator’s Brand from Manual to Magical appeared first on The Social Media Hat.

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Social Media Today

NOVEMBER 7, 2024

X saw a big surge in usage on Election Day, which it's hoping will help to get it back on track.

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Audiense

NOVEMBER 5, 2024

2025 is fast approaching. Every new year brings feelings of “I want to be better or do better than last year”. A business is no different, it asks “How do we move the needle further?”.

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Social Media Analysis 105

The Realtime Report

NOVEMBER 5, 2024

Everything You Need to Know to Make Your Shopify Store a Success Launching an online store with Shopify is exciting, but to make it truly successful, you need a strategic approach. Shopify provides an accessible platform for businesses of all sizes, yet achieving sustained growth and profitability requires careful planning and execution. Here’s a comprehensive guide on how to make your Shopify store a success.

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SEO Mobile Engineering Analytics 91

Social Media Today

NOVEMBER 6, 2024

Key tips and insights to help you maximize your holiday sales.

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Publishing Marketing Tips 169

Jon Loomer

NOVEMBER 4, 2024

Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1. Ad revenue is up 18.5 percent compared to the third quarter last year. This is driven primarily by $17 Billion in ad revenue in the US and Canada. Meta continues to profit from advertising, which means that advertisers continue to spend money.

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Price Cost Advertising Trends 117

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Amy Porterfield

NOVEMBER 7, 2024

Listen on… Achieving massive goals, reaching your highest potential, and creating the future of your dreams with Dr. Benjamin Hardy. If you're ready to elevate your goals, reframe your past to inspire your present, and create a future that pulls you toward your highest potential, you're in for a treat! In this episode, […] The post #730: Reframe Your Brain, Set Goals That Scare You, and Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.

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Marketing 95

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

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Loyalty Brands HootSuite How To 86

Sprout Social

NOVEMBER 4, 2024

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.

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Influencer Social Media Survey Trends 93

Social Media Today

NOVEMBER 7, 2024

The Australian Government is moving to the next stage with its proposed social media restrictions.

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Social Media Proposal 141

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

NOVEMBER 3, 2024

Do you use Daily Unique Reach? Daily Unique Reach is one of the oldest optimization options and it’s available under most campaign objectives. It was actually one of my favorite ways to optimize like eight to ten years ago. I’d use this when targeting super small and relevant remarketing audiences. I revisited it recently, and some weird things happened… What Is It?

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Issues Campaign 117

BeingOptimist

NOVEMBER 3, 2024

Artificial Intelligence or AI is reshaping and is transforming the world faster than any other technology. From enhancing business operations to pioneering new approaches in healthcare, retail, and entertainment, AI’s potential seems limitless. And as we edge closer to advanced forms of intelligence, such as Artificial General Intelligence (AGI) , AI is evolving from a buzzword into a concrete reality that’s impacting every facet of our lives.

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Privacy Microsoft Retail Applications 80

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and problems? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine y

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Analysis Social Media HootSuite Sentiment 82

Amy Porterfield

NOVEMBER 5, 2024

Listen on… 3 quick and easy holiday offers to boost your revenue, reduce your stress, and end your year strong. Need to boost your year-end revenue but starting to feel the added pressure of the holiday season? You're not alone! With over a dozen guests coming to my house for Thanksgiving this year, […] The post #729: 3 Easy Holiday Offer Ideas to End the Year Strong appeared first on Amy Porterfield | Online Marketing Expert.

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Marketing System Organization Course 70

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

Social Media Today

NOVEMBER 6, 2024

Reddit is seeing a lot more usage, but how does that relate to your brand promotions?

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Brands Reddit 138

Oktopost

NOVEMBER 5, 2024

In the world of B2B, where timing and data accuracy can make or break a marketing strategy, staying ahead with meaningful insights is key to driving growth. That’s why at Oktopost, we’ve leveled up how you share social performance data with Dashboard Sharing via URL. Social media moves fast, and by the time you send out downloaded PDF reports, they’re often already out of date.

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URL B2B Report Collaboration 62

WebInKnow

NOVEMBER 4, 2024

OpenAI introduced the new ChatGPT Search , showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed.

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News Marketing Content Engineering 67

Tweaklibrary

NOVEMBER 5, 2024

Google Drive is a “go-to” for many when it comes to organizing and sharing files. It lets you easily access files – documents, spreadsheets, presentations, and more on any device. And, also makes collaboration with other users a seamless process. But, sometimes users run into issues now and then. Let’s assume a friend or colleague of yours has shared an important file link with you.

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Privacy URL Issues Collaboration 13

Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

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Social Media Content Meme Social Networking 80

Social Media Today

NOVEMBER 4, 2024

Instagram's adding EU users, as Facebook sees a slight decline.

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Instagram Facebook 164

Social Media Today

NOVEMBER 3, 2024

Which countries are using social media the most?

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Social Media 185

Social Media Today

NOVEMBER 3, 2024

Meta's anti-politics stance may not be sustainable long-term.

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Content 166

Advertiser: Paycor

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

How To

Social Media Today

NOVEMBER 5, 2024

Some tips for your LinkedIn video content approach.

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LinkedIn Tips Video Content 170

Social Media Today

NOVEMBER 5, 2024

Meta's "Flexible Media" option will give it more ways to show your ads.

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Social Media Today

NOVEMBER 5, 2024

Elon Musk's purchase of Twitter has been not great for its brand valuation.

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Brands Twitter 143

Social Media Today

NOVEMBER 6, 2024

YouTube's looking to provide more monetization opportunities for Shorts creators.

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YouTube Brands 133

Advertiser: Paycor

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

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