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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. Paid Search.

B2B 88
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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

The CMO Survey ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%).

Hubspot 100
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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace.

Facebook 103
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). The Atlantic ).

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Cyber Monday Is Here!

Firebelly

A recent survey shows that 43 percent of online retailers plan to offer special promotions and discounts on Cyber Monday. Cyber Monday Facts: More than one in three people say they'll be using their fast-access work computers this year for holiday shopping. That's more than 51 million people logging on at work.

Retail 100
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9 Everyday Tools to Increase Earned Media

Kikolani

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Let me ask you this, who you would believe?

Tools 151
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The Essentials of B2B Search Marketing

Oktopost

By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy. These leads are educating themselves on problems and searching for solutions, and are the best B2B leads you can acquire because they possess a magical quality – purchase intent. .

B2B 118