Oktopost

SEPTEMBER 19, 2024

It tracks how individuals engage with your content and profile on channels like LinkedIn, Facebook, and X (and yes, you should still be doing B2B marketing on X ). If social media data are your raw ingredients, then social media analytics are your recipes. Source Why do you need social media data?

Data 62

Data Social Media B2B Analytics 62

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Analytics tools for your website or app are your best bet for such data.

Examples 106

Examples Template Templates How To 106

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

Social Media 110

Social Media Sentiment HootSuite Analysis 110

Keyhole.co

APRIL 12, 2023

That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? So before we dig into analytics, let’s first identify different types of hashtags that you can use. But this is not as simple as it seems.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. Instagram Shopping is directly linked to your Facebook Shop.

Examples 134

Examples Tips Patterns Instagram 134

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 106

Sentiment Analysis Patterns Price 106

Keyhole.co

JULY 12, 2024

Gone are the days of Facebook ads and Instagram partnerships. One way to do this is to tap into your current TikTok analytics. Sentiment score: What is your demographic saying about your brand? For example, when searching for keywords and phrases related to recruitment, we come across #hiring, which has more than 370K posts.

Strategy 52

Strategy Sentiment Hashtag Trends 52

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

Strategy 130

Strategy Sentiment Marketing Analysis 130

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 112

Brands How To Sentiment Metrics 112

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Advertising 102

Advertising Social Media Strategy Tools 102

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. You can also consider replacement competitors.

Comparison 111

Comparison Analysis How To Sentiment 111

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. For example, have you sent an email today?

HootSuite 124

HootSuite URL Analytics Forums 124

Pam Moore

JULY 29, 2024

Lacking engagement, responding to LinkedIn comments, tweets, comments on Facebook, Instagram, etc. The image I used in this article created by OpenAI's ChatGPT is a perfect example of “perfection is the enemy of good.” Community and Sentiment: 38. Do These Digital Marketing and AI Challenges Sound Familiar?

Team 133

Team Social Media Brands Tips 133

Keyhole.co

SEPTEMBER 9, 2024

Meta Business Suite offers a one-stop shop for managing WhatsApp, Facebook, and Instagram. Meta Business Suite is a social media management tool that helps businesses manage social media campaigns across Instagram and Facebook. What exactly is Meta Business Suite? This is inefficient and can even lead to errors.

Social Media 52

Social Media Strategy How To FAQ 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 98

Reputation Sentiment Analysis Notification 98

Keyhole.co

MAY 3, 2023

Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. For example, you can track your branded hashtag to learn if it’s getting the reach in the countries you want to target. For example, you may learn that men prefer #HashtagA, but women prefer #HashtagB.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. For example, smaller companies or individuals may prefer to work with an agency that can handle this work for them.

Reputation 95

Reputation Brands Sentiment Survey 95

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

OCTOBER 4, 2021

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 126

Data Metrics Sentiment Analytics 126

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. Brand awareness/brand sentiment. Otherwise, you’ll need to track them through Google Analytics or your CRM software through tracking links.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

NOVEMBER 21, 2023

For example, you might anticipate a new product launch or business merger before it actually happens. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. For example, you might find your competitor gets consistently get good reviews on Google about their customer service.

Sentiment 98

Sentiment Metrics Analysis Trends 98

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 116

Brands Sentiment How To Analysis 116

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

MAY 15, 2024

Influencer management and employee advocacy, for example, are among the most tedious. These tools automate mundane tasks, streamline workflows and provide comprehensive analytics to ensure you have the time (and brainpower) to focus your efforts where they give you the most return. It doesn’t stop there.

Social Media 121

Social Media Social Media Management Sentiment Collaboration 121

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. Likewise, native social analytics primarily focuses on direct @mentions and @tags. For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok.

Campaign 126

Campaign Social Media Tools Hubspot 126

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

Reputation 107

Reputation System Brands Knowledge Base 107

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 109

Facebook Samples Sample Sentiment 109

Sprout Social

SEPTEMBER 17, 2024

According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). The Power of Community: Establish branded Facebook Groups or similar forums to foster a community where customers can connect. Take British brands like Boots UK and ASOS for example.

Retail 87

Retail Social Media How To UGC 87

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Profile Performance Report.

Report 132

Report Social Media Metrics Team 132

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. For example, the link in bio feature can direct your audience to more content on your website. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And don’t forget about social listening.

Features 102

Features Social Media Curation Geotagging 102

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Premium analytics: You can identify top posts and content using insights into what’s working for your brand.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 19, 2021

Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. Social listening is a prime example of this concept. Identify new opportunities to connect with your audience. .

Data 98

Data Sentiment API Analysis 98

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? Facebook listening is not seeing a private message come in and responding to it.

Facebook 95

Facebook Review Overview Press Release 95

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

AUGUST 8, 2022

According to InVideo themselves: 85% of all Facebook videos are watched on mute. YouTube analytics and benchmarking Tools. While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. Subtitles obviously help you reach viewers watching without sound. Social Blade.

YouTube 108

YouTube Tools Analytics SEO 108