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Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. ” The company’s name is Euclid. I think this is a sublime idea.

Retail 93
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Six Links Worthy Of Your Attention #406

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But they do so in relentless pursuit of some goal--what data scientists call an Objective Function. How Big Wireless Made Us Think That Cell Phones Are Safe: A Special Investigation - The Nation. And the wireless industry may be up to similar things. data science. data scientist. data science. advertising.

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How Appification Is Transforming The Internet

The Realtime Report

The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data. It also makes it vital to share user account data between mobile and web platforms, keeping settings, preferences and information updates synced.

Mobile 111
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Tracking, Personalization And Screams Of Privacy

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According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time. business book.

Privacy 107
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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

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We''re not just talking about the availability of that much more consumer information or data to help brands make better decisions and connect more powerfully with their consumers (you can read more about that in the last installment: What Keeps The Chief Marketing Officer Awake At Night? Can we get the CMO and CIO to shack up?

iPad 100
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The data displayed on your dashboard can help you optimize your performance and inform ongoing content strategy for both paid and organic Tweets. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Doing so will pull up a separate window with data specific to that Tweet.

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