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Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. ” The company’s name is Euclid. I think this is a sublime idea.

Retail 93
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Six Links Worthy Of Your Attention #406

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But they do so in relentless pursuit of some goal--what data scientists call an Objective Function. How Big Wireless Made Us Think That Cell Phones Are Safe: A Special Investigation - The Nation. And the wireless industry may be up to similar things. content marketing. data science. data scientist.

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How Appification Is Transforming The Internet

The Realtime Report

The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data. It also makes it vital to share user account data between mobile and web platforms, keeping settings, preferences and information updates synced.

Mobile 111
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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

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Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology? Are marketers still scared of technology?

iPad 100
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Tracking, Personalization And Screams Of Privacy

Twist Image

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. real time data. web analytics.

Privacy 107
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The data displayed on your dashboard can help you optimize your performance and inform ongoing content strategy for both paid and organic Tweets. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Doing so will pull up a separate window with data specific to that Tweet.

Metrics 40