Adam Sherk
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. Bing Keyword Research.
Adam Sherk
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?
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Adam Sherk
FEBRUARY 23, 2010
by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. But there is no reason not to use tools and data to help make smart business – and editorial – decisions.
Adam Sherk
JANUARY 7, 2010
My professional, analytical opinion is it looks pretty darn good. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week. What Horrible Things Did Time Magazine Do in 1964?
Adam Sherk
AUGUST 25, 2009
Here are five ways to mitigate seasonal search traffic declines: Go after hot topics – Regularly monitor the top searches, topics and trend data published by search engines and social media sites for content ideas and opportunities. Research the opportunities and come up with an effective social media strategy.
Adam Sherk
OCTOBER 6, 2010
That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. But it is possible to make some basic comparisons using data from some of the free tools that are available. So which news sites are getting the most out of their social media efforts?
Adam Sherk
JANUARY 12, 2011
Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. are optimized to improve keyword focus.
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