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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Triberr Visits vs. Google Analytics. Not all of the t.co

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Tool Tuesday: SocialOomph

Akamai Marketing

Further, this is why curating lists is so important. Savvy curation of lists allows you to see the people you most want to see and talk to regularly. While I could be convinced that Auto DM’s are not appropriate – I doubt I’ll ever recommend that for Auto Follow. What’s your social currency?

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How to Optimize Your Social Media Workflow

Sprout Social

It is important to note that there is no shortcut of value in social media marketing. Curate content. Extra Points: Check in on a marketing campaign. Review marketing campaign success. Review social media analytics. Review social media analytics from previous month. Daily Checklist. Schedule posts.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Director of Sales for @ klout. What is it?

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How to Find Micro-Influencers for Your Brand

Pixlee

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

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TheWayoftheWeb Most Read Posts in 2011

The Way of the Web

It’s purely in terms of visitor numbers via Google Analytics, so I’m resisting the temptation to try and promote posts that I felt may have been overlooked! How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? Everyone’s a curator now.

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