Analytics, CPM, Marketing and Social Networking

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. TikTok Analytics Defined. View Views: Overall account video views.

Analytics

Analytics Brands CPA Overview

How to use YouTube Analytics to optimize your video performance

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics

Analytics YouTube Video Embedding

What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Let’s get started.

Analytics

Analytics Social Media ROI Metrics

Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Analyze your LinkedIn page analytics with Keyhole 3. But how will you know if you’re using the right hashtags?

LinkedIn CPM CPC Hashtag

Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Analyze your LinkedIn page analytics with Keyhole 3. But how will you know if you’re using the right hashtags?

LinkedIn CPM CPC Hashtag

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

B2B

B2B LinkedIn Facebook Statistics

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

OCTOBER 28, 2019

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Before diving into social media metrics, let’s review where each one lives in the social funnel.

Metrics

Metrics Social Media CPM CPC

Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Increasing brand awareness is the top priority for marketers, and on LinkedIn, persistent brand building yields long-term sales growth.

Organization

Organization LinkedIn Strategy Social Media

An Update on TikTok’s Self-Serve Ad Platform

Likeable

APRIL 13, 2021

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So what’s a performance marketer to do?

Platform

Platform CPM CPC Advertising

5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. Key Takeaways. Be Strategic with Paid Media.

Social Media

Social Media Strategy Marketing Retail

22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

JUNE 7, 2022

Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. There are several broad types of Instagram marketing campaigns. 8 tips for creating successful Instagram marketing campaigns.

Campaign

Campaign Instagram HootSuite UGC

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

Facebook

Facebook Marketing Privacy Class

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

MARCH 22, 2017

We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017. We’ll be talking a lot about great video marketing tools in this post. 3 Important Takeaways to Guide Your Video Marketing Strategy. Which ones work?

Video

Video CPM Real Estate Mobile

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

MAY 17, 2010

Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. The CPM can be adjusted between $1 and $25. The CPM on facebook is running lower than.20. Do I have this right?

Sites

Sites News CPM Facebook

19 Social Media KPIs You Should Be Tracking

Hootsuite

MAY 17, 2021

Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively. Source: Hootsuite. Try it free today.

Social Media

Social Media HootSuite Metrics CPC

Social Media Marketing Guide: LinkedIn

Little Web Giants

JANUARY 29, 2015

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. LinkedIn is a social network targeted toward professionals and businesses.

LinkedIn Social Media CPM CPC

Social Media Marketing Guide: LinkedIn

Little Web Giants

JANUARY 29, 2015

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. LinkedIn is a social network targeted toward professionals and businesses.

LinkedIn Social Media CPM CPC

Social Media Marketing Guide: LinkedIn

Little Web Giants

JANUARY 29, 2015

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. LinkedIn is a social network targeted toward professionals and businesses.

LinkedIn Social Media CPM CPC

130 most important social media acronyms and slang you should know

Sprout Social

JULY 26, 2019

So when you’re in charge of creating social media content or responding to customers, it’s essential that you arm yourself with knowledge about the most common social media acronyms and slang. Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. GA – Google Analytics.

Social Media

Social Media Software CPM CPC

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising

Advertising Social Media HootSuite How To

How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

APRIL 8, 2021

Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details. Check the analytics on your other social media channels to learn who follows you there. Track results with analytics tools.

Instagram

Instagram How To HootSuite Hashtag

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Statistics

Statistics Social Media B2B Marketing

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Statistics

Statistics Social Media B2B Marketing

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How do you do it? .

Advertising

Advertising Facebook Marketing B2B

Social Media Informer

TikTok Analytics Defined for Brands and Marketers

How to use YouTube Analytics to optimize your video performance

Trending Sources

What Is Social Media Analytics In 2022 & Why Is It Important?

Beginners Guide To Generating Leads On LinkedIn

Beginners Guide To Generating Leads On LinkedIn

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

19 Social Media Metrics That Really Matter—And How to Track Them

Integrating organic and paid for a powerful LinkedIn social media strategy

An Update on TikTok’s Self-Serve Ad Platform

5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

22 Ways To Take Your Instagram Campaigns to the Next Level

Facebook Marketing: Now Available! | Justin Levy

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Which News Sites Have the Most Valuable Facebook Pages?

19 Social Media KPIs You Should Be Tracking

Social Media Marketing Guide: LinkedIn

Social Media Marketing Guide: LinkedIn

Social Media Marketing Guide: LinkedIn

130 most important social media acronyms and slang you should know

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

How to Use Instagram for Business: A Practical Step-by-Step Guide

79 Remarkable Social Media Marketing Facts and Statistics for 2012

79 Remarkable Social Media Marketing Facts and Statistics for 2012

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

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