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How to optimize your marketing budget: Do more with less

Sprout Social

Marketing talent: Influencer relationship managers, content creators and creative editors. Marketing technology: Influencer management platform and social media analytics tools. It can also include public relations and executive communications to further support brand awareness and distribute content to wider audiences.

Marketing 123
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3 Digital Tools That Improve PR

Proactive Report

There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Management System. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier.

Tools 82
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How To Use Customer Insight To Power Your Business

The Realtime Report

You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm. Using analytic tools to monitor how customers interact with your site can deliver insight into how they respond to messaging and calls to action around the products and services promoted on-site.

How To 114
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

You should look into improving your skills in programs and areas such as Microsoft Excel, Microsoft Access, data analytics, Filemaker Pro, Hive, Adobe Campaign, statistics and much more. From storing and organizing data to applying complex mathematical formulas and creating complex macros, it’s important that you’re an expert.

Skills 128
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Add Buffer to your content creation toolkit today.

Process 109
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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Web Traffic Tracking Alternatives to Google Analytics by uber.la. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor.

WordPress 185
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What is a customer journey map and how to make your own [examples included]

Sprout Social

This helps determine the ROI of customer-centric engagement and service. Identify content gaps. Pain points without solutions are an excellent source for content ideation and development. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement.