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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Both sides should define and agree on what constitutes high-quality leads and create a handoff process so time is spent on nurturing quality leads.

Marketing 131
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have. How to use your audience in your campaigns.

Software 107
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Maybe some processes are repetitive, or some solutions cause more friction. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 103
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

But the truth is, AI-powered content writing is a way to improve the writing process and make it more efficient, not replace human writers outright. Read on to see if AI content creation is right for you. Here’s how the process works in a nutshell. AI content training is a two-way street. Train your AI.

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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

Analytics 145
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Website Migration: 26 Considerations for Migrating to a New Website

Razor Social

But… maybe you’ll need to keep an eye on the process and knowing some of the best practices for website migration will definitely help you stay on top of things. Before you start the migration process you need to perform the analysis of your existing website’s traffic. Check your analytics. Check the analytics.

URL 63
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The Lowdown on Making Your Site Mobile-Friendly

Idaconcpts

While the process of creating a mobile version of your site is too complex to explain here, I will show you the basics of what needs to be done and where you can find more information on the subject. Using Mobile Conversion Services. Using Plug-ins.

Mobile 128