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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 107
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Ignite Social Media to Hold “Ask Me Anything” Webinar Series on Best-in-Class Social Media Marketing

Ignite Social Media

Both women are seasoned members of the Ignite Social Media team and have developed award-winning social strategies for Fiat Chrysler Automotive brands, ConAgra Foods, Lenovo, Staples, and more. This year, everyone had to throw the playbook out the window and learn how to adapt to a world that’s constantly changing,” said Braziel.

Class 85
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Social media management services: 9 agencies your brand should check out

Sprout Social

From providing content support to spinning strategies, agencies provide a team’s worth of creative, strategic and tactical support for your social channels. Craft a social media content schedule: Creating content and maintaining a content calendar, which can provide a creative boost. Drop & Hook. Full Blast Creative.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

Even more, the study revealed that 58% of brand content is not meaningful. According to the report, meaningful brands: Provide effective and inspiring content that relates to their customers. But just as importantly, they create meaningful content that differentiates them from other brands. What makes a brand meaningful?

Brands 74
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Recognizing our Agency Partner Founding Members

Sprout Social

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. See how Fifty & Five racks 3.7M social messages annually.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Sprout Features Mentioned in this post: Instagram analytics report. When you go into the search feature of Instagram, you’ll notice you can search by top content, hashtag, people (username) and places.

Hashtag 111
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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.