Social Media Strategery

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You Become What You Measure

Social Media Strategery

We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. Public Relations Social Media analytics data measurement pr quantitative quants social social media wired' We use sophisticated algorithms to measure the specific level of influence people have among their friends.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

As a result, pricey monitoring and analytics tools will be migrating from the wish list to the approved budget. However, as more people and brands create even more content, it’s going to become more difficult to identify and act on what’s relevant to you. Paid sponsorships. Those “influencers” you’re always trying to reach?

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The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

skills, Darren West and his team’s analytical experience, and so on and so on. That’s why in addition to the people on my team with communication backgrounds, we also have people like Tim Lisko with deep privacy and security skills, Walton Smith and his team with their IT and Enterprise 2.0

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Gov 2.0 Jobs, Moves, and Opportunities

Social Media Strategery

Strong organizational, analytical and communication skills are key to successful performance in this position. Analysts are part of an integrated project team and engage in every aspect of our work, including project planning, primary and secondary research and analysis, and preparation and delivery of final recommendations.

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Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

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Create Content for Humans, Not Machines

Social Media Strategery

Rather than solving problems, telling stories, and collaborating with our customers, we’re poring over analytics and algorithms to figure out ways to optimize clicks and shares. Engineers, analysts, and data scientists have wrested control of content marketing from the creatives, writers, and storytellers.

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Your Best Content May Be Right Under Your Nose

Social Media Strategery

Analytics and algorithms have emerged as key weapons in capitalism’s brawl with journalism across the web. Brands are making the same mistake that newspapers and other media publishers have made. As Quartz put it in a recent article , “humans are losing the battle against Kardashian-loving algorithms for the soul of new media.”.

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