Sprout Social

APRIL 28, 2022

There’s no shortage of software out there. And so corporate communications tools represent the software and apps that stakeholders use to manage the interactions above. These tools might include: Marketing tools (think: social, CRM, email). Customer communication tools (think: live chat or help desk software).

Team 89

Team Tools Hubspot Collaboration 89

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

FEBRUARY 19, 2016

It is Jay Baer, president of Convince & Convert and welcome to Marketing Marvels, where I help you discover the greatest marketing technology, the most useful marketing software to make your job better and easier. What’s the point of this software? Why is this software on Marketing Marvels? So why Little Bird?

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook?

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Sample review: “Need software to manage your editorial calendar, check out divvyhq.” 2) Allocadia.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Agencies, brands or marketers that want to grow their social media presence while boosting productivity. Brand24 is a social media automation software that focuses on checking the general sentiment around your brand.

Social Media 93

Social Media Tools Sentiment Small Business 93

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 21, 2010

Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption. Maybe next year.

Social Media 128

Social Media Strategy Conference Eventful 128

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow.

Social Media 120

Social Media Strategy Mobile Consultant 120