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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 131
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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Demystifying conversational AI and its impact on the customer experience

Sprout Social

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. In fact, in a Q2 2023 Sprout pulse survey of 255 social marketers, 82% of marketers who have integrated AI and ML into their workflow have already achieved positive results.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. Try for free Ready for the next level?

HootSuite 120
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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Regularly auditing your social media workflows, privacy settings, access, and publishing privileges can help reduce risk and maintain a consistent brand image.

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Google review management: The complete guide for your brand

Sprout Social

Gain valuable insights You know what’s better than surveys and focus groups? Here’s how to automate Google reviews in three simple steps: Find the right app Do your research and pick an app that offers all the necessary features, like AI-powered replies, sentiment analysis and smart alerts. Want to try it for yourself?

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