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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 103
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What Journalists Need from PR People

Proactive Report

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Does it have links to all your social media content? I’m leading the a workshop on social media and PR strategies.

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Media Relations in a Web 2.0 World

Proactive Report

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Does it have links to all your social media content? Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4

Web 2.0 101
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. The post had fantastic engagement and was reposted by several other LinkedIn users, extending his social media reach. No wonder it’s the top choice for 94 percent of decision-makers.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. The post had fantastic engagement and was reposted by several other LinkedIn users, extending his social media reach. No wonder it’s the top choice for 94 percent of decision-makers.

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B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 144