Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Social Media Research z(Deprecated) Social Media Research'

Nielsen 160

Nielsen Content Sample Samples 160

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

The Realtime Report

MARCH 21, 2014

if you have additional updates, or a social network that you feel should be on the list. . A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. 8 in 10 U.K.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Pam Moore

MAY 9, 2017

Media is becoming more complex. It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. episode 98).

Nielsen 165

Nielsen How To Influencer Overview 165

Net-Savvy Executive

JANUARY 6, 2011

So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! “It actually appears that social media use makes people consume email more , not less, as we had originally assumed – particularly for the highest social media users.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Sprout Social

JUNE 14, 2022

For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages. SMS surveys collect customer feedback quickly and easily. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS.

SMS 105

SMS Strategy Marketing How To 105

Waxing UnLyrical

MAY 17, 2011

During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. For example, “about 15% of Americans not online, so online surveys cannot include them.&#.

Klout 195

Klout comScore Nielsen Sample 195

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They’re social. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Buffer Social

OCTOBER 9, 2018

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. In fact, they don’t really want to use traditional social media channels for communication. Why social messaging is the new normal for customer engagement.

Conversation 94

Conversation Widget Nielsen Study 94

Convince & Convert

OCTOBER 25, 2013

Still, in a world that trusts advertising and marketing less and less (see the tracking surveys by Edelman and Nielsen ), I am hopeful that Jay is right when he says : “Someday it will happen. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

CSR 130

CSR Marketing Nielsen Delicious 130

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media. You can also do a search by people.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Meanwhile, only 36% of consumers trust completely ads on social networks. on Social Media Examiner where she covers a more detailed review about what it can do. Viral Lock.

Tools 151

Tools Digg Nielsen Klout 151

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. million in equivalent media per year.

Facebook 172

Facebook Study Small Business Nielsen 172

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. morning, afternoon, evening, etc.).

Social Media 171

Social Media CPC CPA Aggregator 171

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media. You can also do a search by people.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Does it have links to all your social media content? I’ll be in NYC for the Bulldog Reporter Media Relations Summit at the end of June.

Press Release 109

Press Release comScore Case Study Nielsen 109

Proactive Report

MAY 19, 2011

Yet even back then (2001) we rated only a “D” from usability expert Jakob Nielsen. The 2011 PwR Journalists Survey shows that. Corporations spend millions on PR, and yet the press sections of their websites often fail to meet journalists’ most basic information needs.”. 88% want images with a news release.

Nielsen 72

Nielsen News Survey Research 72

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Does it have links to all your social media content? Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Sprout Social

MARCH 13, 2017

Growing your social media following. Social shares (when done correctly). Social proof is even more powerful when it comes from someone your prospect knows. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Customer testimonials.

Conversation 110

Conversation How To Review Influencer 110

Diva Marketing Blog

FEBRUARY 23, 2009

However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. Toby/Diva Marketing : Let’s take it from the top.

Research 40

Research Social Media Cymfony Sample 40

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! link] Mark Nielsen By far RSS.

RSS 124

RSS Hubspot Google Reader Feed 124

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Once that was handled, I received a detailed satisfaction and rating survey that asked me to review each guy individually across multiple attributes like effort, punctuality, attitude, and so forth. Humanization After the Sale.

Case Study 60

Case Study Nielsen Study Process 60

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. Share it on StumbleUpon. Share this on Technorati. Tweet This!

Small Business 87

Small Business Advertising Nielsen SMS 87

Mindjumpers

MARCH 28, 2012

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.

Study 272

Study Activities Social Media Nielsen 272

Socialmedia.biz

SEPTEMBER 29, 2018

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. According to Social Media Examiner , 58% of entrepreneurs and small business owners strongly agree to social media playing a crucial role in the growth of their organization.

Startup 109

Startup Social Media How To Nielsen 109

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. The post had fantastic engagement and was reposted by several other LinkedIn users, extending his social media reach. Polls and surveys Ask for opinions or feedback.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. The post had fantastic engagement and was reposted by several other LinkedIn users, extending his social media reach. Polls and surveys Ask for opinions or feedback.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Mindjumpers

JANUARY 7, 2013

Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in. The biggest percentage of surveyed brands (91%) indicated they were using Twitter; 125 of which were tweeting 50 times per week or more. If that can’t be described as an accelerating growth, what can be then?

Twitter 262

Twitter Brands Nielsen HootSuite 262

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 144

B2B Survey ROI Metrics 144