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MARCH 3, 2010

Think Different Here’s 6 ways to differentiate agency social media services: 1. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

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SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. I love the analysis.

Social Media 141

Social Media Strategy Social CRM Consultant 141

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JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Strategy Influencer Case Study 128

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FEBRUARY 19, 2016

Events attendees are great. CRM exports are great in there. That’s where you can take two networks that you’ve created, like your spreadsheet of mayors, for example, Jay. For example, I’m going to type in my topic. Little Bird is going to give me some examples. I could ask for some more examples.

Influencer 60

Influencer Marketing How To Report 60

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FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Case Study Strategy Study 117

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APRIL 7, 2010

What great examples of businesses doing this well do you have? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

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SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. link] re social media. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S.

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Metrics Social Media eBook Social CRM 116

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. dell is one example.

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Social Media Strategy Foursquare Social CRM 124

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JUNE 8, 2010

link] (from @JayBaer) [link] David Spinks Great advise with helpful examples: Are You Ready for the Opportunity Economy? Your trio of categories and the clear examples are very helpful… this is another keeper, thanks a heap, Jay. Awesome stuff Jay — I love the way you bring real examples to social media.

Social Media 128

Social Media Foursquare Consultant Airlines 128

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SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. See an example at the bottom of this post (the little squares that animate when you put your cursor over them). I implement bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

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AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? For example, if you don’t want friends and co-workers to know your a racist a-hole, don’t make racist comments. Haha, just kidding.

Social Media 167

Social Media Facebook Marketing Consultant 167

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AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? For example, if you don’t want friends and co-workers to know your a racist a-hole, don’t make racist comments. Haha, just kidding.

Facebook 167

Facebook Consultant Social Media Sites 167

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SEPTEMBER 20, 2010

The obvious examples are the good judgment shown by Chesley “Sully&# Sullenberger, the US Airways pilot who safely landed a plane full of passengers on the Hudson River, and the bad judgment shown by Tony Hayward, ex-CEO of BP in taking a defensive stance when addressing an outraged public.

Social Media 115

Social Media Strategy RFP Social CRM 115

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SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. Social media is just that, social. Isn’t that what social is all about?

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Social Media Strategy Consultant Social CRM 153

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SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 146

Social Media Strategy Energy Consultant 146

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SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette.

Social Media 126

Social Media Strategy Conference Eventful 126

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JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

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Social Media Strategy Report Buy 127

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JUNE 16, 2010

Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. As single example: Do you read your own product reviews? There are other examples of quick ways to assess latent need that are even more exciting. They failed to discover how a top-selling $1.00

Social Media 119

Social Media Strategy Mobile Consultant 119

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SEPTEMBER 20, 2010

I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&# People looked at me like I had three eyeballs.

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Social Media Strategy Affiliate marketing Company 159