Waxing UnLyrical
APRIL 12, 2018
As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. You use predictive analysis and content intelligence to inform your decisions.
Waxing UnLyrical
FEBRUARY 25, 2013
Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements. Finally, if you like the typical downloadable transcripts I typically post, here’s the #measurePR transcript for Feb. Richard Bagnall (@richardbagnall) February 19, 2013. He also created a lovely Storify of the chat.
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Waxing UnLyrical
APRIL 5, 2011
At the moment, marketers are relying too heavily on automated content analysis. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. So go ahead and download it. Tools like Radian6, Netbase, etc., don’t work without analysts. That’s what it’s here for, after all!
Waxing UnLyrical
OCTOBER 21, 2011
Go ahead, download it. In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Want to read the entire transcript of #measurepr with Don Bartholomew ? You’ll enjoy it! Image: ribarnica via Flickr, C C 2.0.
Waxing UnLyrical
OCTOBER 7, 2011
You can download this transcript of Jen talking to Jonny Bentwood on #measurePR , if you like. In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. The tool is free, and anyone can review the algorithm.
Waxing UnLyrical
AUGUST 24, 2011
Therefore, they may not have the proper ground in data analytics to even do a good analysis.&#. There are a ton of links to previous interviews that Marshall has done, so I hope you’ll download and read it when you can. My reaction? “Ouch.&# Here’s the transcript of #measurePR with Marshall Sponder (Part II).
Waxing UnLyrical
AUGUST 3, 2016
Some are very specific, e.g., app downloads. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Other are more general like referral traffic. Heather Whaling (@prtini) July 12, 2016.
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