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11 best social media listening tools

Unmetric

Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights. The tool sources social listening data in over 80 languages. Synthesio provides engagement data such as tracks views, likes, favorites, replies, retweets, and shares across Facebook, Twitter, Instagram, and YouTube.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the role of digital media in the economic infrastructure.

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Best Social Media Monitoring Tools

Bill Hartzer

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Brands Eye can monitor your company’s online reputation much more effectively.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Historical data seemed more robust as well.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Research Skills. Traditional Research Provides insight to inform strategy and creative. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Community Management.

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