Mindjumpers

MAY 15, 2012

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

Data 262

Data Software Applications Compete 262

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. > Click here to read more about the research made by Vitrue. > Click here to read more about the research made by Hitwise.

Hitwise 255

Hitwise Study Facebook Patterns 255

Mindjumpers

JANUARY 23, 2012

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. What does this latest set of Social Technographics data mean for you?

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

OCTOBER 16, 2012

The research. In the research, it is concluded that the enthusiasm for providing social customer service has grown within the past year. However, the research also concluded that the good intentions of the companies were not aligned with the reality of their social customer service performance: . Out of the 45.2%

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Twitter (86%) and Facebook (86%) are still the most used platforms by businesses.

Strategy 247

Strategy Survey B2B ROI 247