Analysis Company Nielsen Sentiment 
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Learn all about the good, the bad and the ugly in these must-reads.
Webbiquity SMM
OCTOBER 13, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.
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Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Polls are about declared, conscious statements: Big Data is about undeclared analysis.
Sprout Social
NOVEMBER 2, 2023
A customer journey map is a visual representation of each point of interaction your customers have with your company. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. The interactions may or may not involve your company.
Bill Hartzer
MAY 26, 2010
This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.
Razor Social
MAY 15, 2019
Brands typically tie influencer events to a product launch or some important company milestone. improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers.
Oktopost
JUNE 9, 2020
Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.
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