Dave Fleet

SEPTEMBER 7, 2010

Right there, without any knowledge of the company, the product or the objectives and only minimal knowledge of the target audience, you’ve made a pretty standard case for a Facebook page. I think it’s time to move beyond sheer demographics when we’re planning social media campaigns, and towards more sophisticated analysis.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

MARCH 5, 2012

” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Sound crazy?

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 15, 2010

Percentage change analysis. Percentage Change Analysis. In a nod to people using Radian6 to produce regular reports, you can now include a comparison of time periods within your topic analysis widgets. Given the number of sites that use Google Analytics, this could be helpful for many companies. Key Changes. Conclusion.

Radian6 313

Radian6 Widget Analysis Comparison 313

Dave Fleet

FEBRUARY 28, 2013

Help customers to help customers – successful companies in the social support space leverage customer forums to help customers answer each others’ questions, and step in when questions go unanswered at first. Build an army of advocates – educate, empower and reward your biggest fans for engaging for you.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

NOVEMBER 9, 2016

One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

MAY 25, 2011

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population. So, where do we go for analysis of the rest?

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JANUARY 18, 2012

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES). If your company is attending CES, take the opportunity to create awareness of where you’ll be and what you have to offer ahead of time, both through public channels (e.g.

Social Media 276

Social Media Foursquare Conference Eventful 276