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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Set the tracker name and make a custom URL. Want to run competitor analysis using Keyhole?

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. This tool also allows you to monitor your own social media posts and run competitive analysis. It helps you monitor keywords, URLs, topics, social media handles, and more.

Tools 52
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How to Successfully Mine Your Social Media Data

Sprout Social

URL clicks. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Page Likes: This metric shows the total amount of Page Likes and new Page Likes with weekly data comparisons as well. Link Clicks: Total number of URL and hashtag links clicked. Impressions.

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UTM Tracking: The Major Key of Social ROI

Sprout Social

It’s deceptively simple, and once you get set up, analysis is basically hands free. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL.

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Top 7 Sprout Social Competitors & Alternatives [Comparison]

Hootsuite

With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post I ntuitive analytics for all your social accounts (including industry benchmarks and competitor analysis ), O ne, unified inbox for DMs and comments from every network.