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United Airlines Takes Flight on Social Media: How They’re Changing the Game

Bill Hartzer

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. The airline has taken a bold leap, shifting from its traditional corporate image to a more dynamic, creator-driven approach. Its parent company, United Airlines Holdings, Inc.,

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Tell your story in a real and authentic way that resonates with anyone looking to connect and hire or purchase from you. I’m going to demystify how social media managers find content on a daily basis. Set up Google Alerts with queries such as “social media news” or “blogging tips.”. Share Consistent Content.

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Train Wreck! The 3 Types of Self-Destructive Corporate Tweets

Convince & Convert

Read a great post on Tactical Philanthropy from their social media manager Wendy Harman , who gives an intriguing blow-by-blow. She recommends that employees managing company Twitter accounts use different software for personal vs. professional accounts, to eliminate the chance of “Wrong Pipe&# errors.).

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Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

Read a great post on Tactical Philanthropy from their social media manager Wendy Harman , who gives an intriguing blow-by-blow. The answer in this scenario is the Three A’s: Acknowledge, Apologize, Authenticity. The American Red Cross has been widely lauded for their deftness in this situation.

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