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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Build trust and satisfaction with customer service and support.

Tools 93
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Writing A foundational skill required to convey ideas, persuade and build influence. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Skills Why How.

Skills 334
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How to collect and mine your social media data for growth

Sprout Social

Some of our platform’s analytics highlights include: Cross-Network Performance Reports: Aggregate data across networks from your profiles and posts. Track conversations around your brand Social is like a 24/7 focus group. Your audience is always sharing things they’re excited about, their challenges and their favorite products.

Data 132
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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. Relevance is next to godliness when it comes to influencers. Vincent Colegrave , head of digital, Solar Impulse.

Trends 60
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. One of the more recent trends with the role of a social media manager is that more and more these teammates are tasked with directly influencing sales through organic and paid.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

How SEO Influences Gamer Buying Habits. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. ” Source: Venture Beat.

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