Remove Aggregator Remove Communities Remove Industry Remove Loyalty
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000.

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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty.

Sentiment 107
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Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 109
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? And we’re here to say that we couldn’t be more proud of you.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Either on-site, social media, Google or third-party review aggregators.

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2023 Guide to Insurance Social Media Marketing [6 Tried Tactics]

Hootsuite

Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. We can help you with this over here, Laura.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.