Remove Aggregator Remove Communities Remove Cost Remove Sentiment
article thumbnail

Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

article thumbnail

In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. React in real time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

See innovation differently: How social media holds the key to true differentiation

Sprout Social

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

article thumbnail

5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Social is a cost-effective and prompt channel for businesses to connect with their audience. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. It includes an analysis of context, sentiment, and the overall customer experience. Social media statistics show over 4.26

article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

article thumbnail

5 ways to use social media more efficiently

Sprout Social

Paid Performance Reports: View your key performance metrics like cost per impressions, engagements, clicks and conversions, and explore how your paid performance changes over time. Customer care: Answer questions, foster engagement and provide responsive customer service functions for your community on social.

article thumbnail

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Take a typical day in social media, for instance : Morning: 8:30-9am: Check-in on all social media platforms 9-9:30am: Measure social results and add to spreadsheets 9:30-10am: Respond and engage with community 10:00-11am: Read and learn 11am-12pm: Content creation (podcast, writing). Case in point: sentiment. Are they positive?