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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

You may want to target your most valuable website visitors with Facebook ads. For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you do, this is the type of targeting that you should use.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences. Facebook advertisers can now create audiences of website visitors by frequency and time on site… Click To Tweet. We’ll get to the details on those in a minute… Options Within the API.

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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

What’s more, the tool integrates with the top social media dashboard tools in the business – including Buffer, Hootsuite, Sprout Social and Oktopost – so that you can easily set your account to include Start a Fire badges on every URL you post. Challenge #2: Automated curation tools have been known to aggregate low quality links.

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Create an Audience of People Who Spent the Most Time on Your Website

Jon Loomer

Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. All of this was made available to advertisers creating audiences from the Facebook Ads Manager or Power Editor. Aggregate values: Total amount someone has spent. How to Create.

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Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

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The Facebook Pixel: What It Is and How to Use It

Hootsuite

The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool. What is the Facebook pixel? How does the Facebook pixel work?

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