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Why is Unmetric “like wallpaper”?

Unmetric

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. appeared first on Unmetric Social Media Analytics Blog.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Mobile footprint : Informs you about which wireless carrier and device your audience is using. Check out our Twitter Profiles, Twitter Comparison and Twitter Listening reports in Sprout Social.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. You’ll want to own the conversation online related to your products and services in comparison to your competitors. Reputation Management. Share of Voice.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. times the concentration.

Analytics 137
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Why Choose a Social Media Management Tool Over a Native Tool?

agora pulse

With post scheduling options, an improved inbox, and in-depth analytics, Facebook Business Manager offers decent management features for Pages. Agorapulse also has an ad comment manager that aggregates responses to your paid posts, so you can reply more efficiently. Analytics for Stories and posts so you can track progress easily.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. JF : Hyper-targeting.