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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

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Must have digital skills for PR pros

Sherrilynne Starkie

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising. HubSpot and Hootsuite both offer certification too. And they need be bona fide social media and inbound marketing experts.

Skills 179
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Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)

WebInKnow

If your marketing includes advertising on search engines using platforms like Google AdWords, advertising on social networks like Facebook, or is powered by a marketing platform like HubSpot, you’re likely to already be using using Artificial Intelligence in your marketing.

Adwords 59
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot. For Facebook, video is achieving powerful results for brands interested in profitable and practical ways for developing engagement. But push past Google AdWords that you’ve always done into the paid social ad domain.

Marketing 181
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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Here there must be the right balance between paid, owned and earned media.

B2B 100
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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. Introduction To Search Engine Optimization – by HubSpot. . The Past, Present And Future Of SEO – by Hubspot. Download ebook. Download ebook. Download ebook.

eBook 60
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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

11 Things to Do Now to Keep Your AdWords Healthy in 2016 // Search Engine Land. 15 Hidden Instagram Hacks and Features Everyone Should Know About // Hubspot. Chat with her on Twitter @veggie_mama , follow on Pinterest for fun and useful tips, peek behind the curtain on Instagram , or be entertained on Facebook. Creep away!

Adwords 28