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How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. The rich will get richer.

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The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

The content and opinions expressed below are that of Jason Yormark. Creating a strong, scalable online marketing strategy helps you to: Attract new customers through targeted paid search campaigns. Develop high-impact search strategies with limited budget, time and resources. This post brought to you by Bing Network.

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Search Engine Marketing Job Opening

Bill Hartzer

Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. 2-5 years in organic search in-the-trenches experience: o Site web development best practices and information architecture as they relate to SEO. o Making strategic decisions based on performance data and budget.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. The modern customer journey is not linear.

Software 101
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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

Blogging / Content. 21 Business Blogging Tips From the Pros – Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog. 7 Outstanding Example Presentations Using Prezi – Want content beyond text? Freelancing.

Mashup 117
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. It adds context to your performance data, allowing you to pinpoint opportunities for growth and improvement. Brand management.

SEO 144
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

“I am always on the lookout for solid data that blows away the conventional wisdom.”. This blog publishes detailed, data-driven driven posts on PPC management and strategy that will give you a whole new perspective. WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing.

Adwords 60