Social Media Strategies Summit
FEBRUARY 4, 2021
In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?
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Webbiquity SMM
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).
Oktopost
APRIL 22, 2019
Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Statcounter.
Hootsuite
MARCH 9, 2020
If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. This is not news for B2B brands, but B2C brands might take note, too. That means LinkedIn is a valuable platform for content marketers, especially in B2B. 94% of B2B marketers use LinkedIn for content marketing.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!
Convince & Convert
FEBRUARY 23, 2012
It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing.
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