Janet Fouts

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. If you’ve got an engaged social media presence start looking at who those people are. Look through your social media engagements for issues people are having and help them resolve the issue. Social Media Tips and Tricks Content Marketing'

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. And now is the time to engage, because the competition is scarce.

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There Is No Free Social Media For Business

Janet Fouts

Now that it has reached huge numbers of carefully segmented users it could be an advertisers dream. Corporate Social Media Facebook social business Twitter strategy Twitter' do we really expect not to have to pay for it? So I ask you, is business seeing the value in community enough to put our money where our mouths are?

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Does Social Media Mean You’ll Never Have to Cold Call Again?

Janet Fouts

With social media networks you have a world of opportunities to reach out and create relationships with people who actually want to talk with you. I rarely advertise, and only then for special programs, webinars or classes. Even if you don’t agree with it. A few of these conversations adds up to a relationship.

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Learning Facebook Business Manager

Janet Fouts

Ad Account Advertiser: Can see and edit ads and set up ads using the payment method associated with the ad account. Page Advertiser: Can create ads for the Page and view insights. Page advertisers can’t post as the Page. Facebook Social Media Networks Social Media Tips and Tricks' Bottom line?

Facebook 139
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Let’s take a more mindful approach to marketing, especially through social media. So let’s quit focusing on labels shall we?

Marketing 145
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App dot net- It’s not Twitter

Janet Fouts

When I first heard about App.net my first reaction was probably very much like yours, “I don’t need another social media network!” Founder Dalton Caldwell created this new network–known to fans as ADN– a mere 12 weeks ago as an ad-free, real-time social network. Should I be using App.net? Apps you already use.

Twitter 131