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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding!

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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Automation tools are popular in marketing departments.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Also intriguing is the finding that 34% of participants say that social media is producing ROI today , with another 52% believing that it will produce ROI eventually. Can You Increase the Budget for Everything? If So, Please Call Me. I wasn’t a math major, but if everything is going up, what is going down?

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The library put together some simple content to share on social, advertising a 100% off sale on all its books. . The website Retail Dive touched on a bit of this in a recent blog post explaining the virtue of SMS and text messaging. You can definitely go the SMS route. well, library. That’s an incredible number!So

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll (..)

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Enterprise Social Media Management: 10 Tools and Tips You Need to Know

Hootsuite

Demonstrate the ROI of your social efforts , or show how social fills your sales funnel or drives purchase intent. But all enterprise-level organizations need to understand how advertising and consumer protection regulations affect their use of social media. Digital advertising: Hootsuite Ads. Put a compliance plan in place.